A lactose free Amasi-based Ice cream

Brief Description

Amaasing was inspired by the desire to maximize the potential of the traditionally significant product, Amasi. Amasihas significance in South Africa due to its reduced lactose content, nutritional benefits as well as its lower preservation requirements, in comparison to milk. The whole idea behind Amaasingwas to develop a treat, specifically catering for the needs of people who suffer from lactose intolerance. Amaasingtherefore specifically targets Amasilovers, while not excluding the broader market.

This product is extremely creamy with a slightly tangy taste, similar to that of Amasi, however sweet enough to ensure full satisfaction for individuals that consume it.

Target Market(s)

  • Since Amasi is a South African based product, our target market will be South African’s who enjoy Amasi
  • Health conscious individuals who require a source of calcium
  • Individuals who are lactose intolerant

Value Proposition/ Benefits

Amaasing is a proudly South African, lactose free, low cost, amasi-based ice-cream that is high in calcium.

Competitive Advantage

  • Reduced lactose content
  • Added nutritional benefits
  • Low preservatives
  • Serves as a probiotic

Technical Description

Amaasing is sweet and creamy enough to appeal to non-Amasieaters, while still catering to the expectations of Amasi-lovers. The added benefits of this product is that it is a source of calcium. Further testing for a possible claim on protein has to be conducted. Amaasingwas also tested for viable lactic acid bacteria and it has been found that it does have a probiotic nature. The potential for Amaasingis great as it not only highlights a local resource, but offers a healthier snack option.

Principal Researchers

From the Department of Food Science - Stellenbosch University
Caroline Bursey
Nicole Jenneker
Zenon Burns
Rianie Strydom
Micaela Clatworthy
Chante Clarke
Gregory Erlangsen
Alicia Petrus
Jani Bisschoff


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