Samantha Cupido Petersen

Samantha Petersen

Receptionist and Office Administrator

Samantha (Sam) is a versatile professional with a background in marketing and a specialisation in research and development (R&D) in packaging innovation in the fast-moving consumer goods (FMCG) industry. In April 2024, she started a new chapter in her professional career by taking up a position at Stellenbosch University as the Receptionist and Office Administrator in the Copyright; Trade Marks and Short Courses Office within the Innovation and Commercialisation Division.


Outside of her professional life, she is a passionate reader who finds peace and inspiration in reading.  She cherishes the time she spends with her husband and daughter and family ties bring her joy and fulfilment in life. With her passion for innovation, commitment to excellence and appreciation for life’s simple pleasures, Sam strives to be an example of a harmonious balance between professional ambition and personal fulfilment.